Where Business Strategy Meets Wealth Strategy™
The Weekly Intelligence Briefing for $2-20M Business OwnersMost business advisors help you grow revenue. Most financial advisors help you invest what you've already extracted from your business.But who's helping you connect these two worlds?The Entrepreneur's Edge is the only newsletter that bridges the gap between building business value and creating personal wealth—delivering actionable insights for business owners who want both a thriving company AND financial independence.
Build a successful business...build your personal wealth.
As a business owner in the $2-20M revenue range, you face unique challenges:
Your business has outgrown simple solutions but can't support a full C-suite
Your net worth is locked inside your business with no clear extraction strategy
Traditional growth advice doesn't address wealth transfer to your personal balance sheet
Financial advisors don't understand how to unlock the value trapped in your business
Every Saturday, The Entrepreneur's Edge delivers strategies specifically designed for this critical intersection—helping you break through growth barriers while simultaneously building personal wealth outside your business.
Join business owners who are building a valuable business AND true personal wealth.
Subscribe to The Entrepreneur's EdgeJoin now for free to get weekly insights to grow the value of your business, live with purpose, build personal wealth outside your business with financial and time freedom.
Here's what you'll get...
Strategic Growth Blueprints: Actionable frameworks to overcome your most persistent business obstacles
Wealth Extraction Roadmaps: Step-by-step processes to transfer business value to personal wealth
Tax-Optimized Structures: Strategies that maximize after-tax wealth from business profits
Case Studies: Real-world examples of business owners who successfully built both business value and personal wealth
Exit Planning Insights: How to build a business that creates maximum value—whether you sell in 2 years or 20
EXCLUSIVE First Week Bonus!The Business Owner's Wealth Multiplier AssessmentWhen you subscribe today, you'll immediately receive our proprietary assessment tool that identifies opportunities to transfer business value to personal wealth—pinpointing strategies most relevant for your specific situation.
The Entrepreneur's Edge is published weekly by Lloyd Easters, helping business owners build enterprises of lasting value while creating personal financial independence.
Hi, I'm Lloyd
Hey there!"After over a decade of helping business owners in the $2-20M range grow their companies and build personal wealth, I've discovered that the biggest opportunities lie at the intersection of business strategy and wealth strategy. The Entrepreneur's Edge shares the frameworks and insights that have helped my clients add millions to both their business valuation and personal net worth."
What other owner's have to say...
"Your process structured a way to map the path forward, focusing on outcomes first. You were able to translate emotions to actions & outcomes. Then provided ideas and options for the next step. Also, it’s clear that you care."Courtney S.
"Working with you has been amazing. I have learned so much, from organization, systems, and marketing. All of it was amazing. You are so good at what you do."Jennifer A.
"Thank you for getting me unstuck and out of my own way! Our 90-minute session has invigorated my thinking and re-focused my 1-year vision. Your business savvy and strategic thinking strengths make you an exceptional coach."Sarah R.
“Success is a combination of how you live, who you serve, the impact you make, and the joy you have in your life. It's important to define what those things are for you and align your daily actions with the kind of person (and business) you want to have." - Bonnie Christine
Success Loves Speed
If you are struggling to build a highly valuable business AND personal financial wealth, then you need to get The Entrepreneur's Edge today!
The best time to plant a tree was 20 years ago, the second best time is today. Don't wait just hoping it will get better, do something about it now, so you're not sitting in the same place next year wishing you had taken action.
About me...
I am the Integrator and Chief Investment Officer for Invst, a comprehensive wealth building and business consulting RIA. I led the launch of our RIA and helped 10X to over $1B AUM. I manage investment strategies for a billion in assets. I oversee operations, lead marketing, and make the trains run on time! That’s my day job.In addition, I've run my own business, been a partner in a PE firm, helped take a REIT public, and have led sales/marketing for Fortune 500 firms.More importantly, I've talked to and worked with 100's of business owners, just like you. I see firsthand their struggles and have helped many overcome their issues to build profitable mission-driven businesses.My Unique AbilityMy unique ability is strategizing to solve problems and turn ideas into action so that visions become achievable.Because of my accumulated knowledge and experience I can see many ways to solve an issue, where most people can only see one. My proven system of discovery, strategy, and execution will help you get results much quicker than if you keep trying to do it yourself.Unkink the HoseFar too many owners struggle running a business. They play the role of evangelist, CEO, CFO, CMO, technical expert, receptionist, and admin. The ebb and flow of sales and cash flow make it extra hard to plan for and build a sustainable business. Building a team seems impossible, much less trying to cast a vision and live a mission.You're grinding away getting closer to burnout than to freedom.My goal is to simplify your business strategy so you generate consistent sales, be profitable, have a high-performance team, structure for growth and live the bigger mission you desire.I've helped others do it, now I can do it for you.
Success Loves Speed
If you are struggling to build a profitable, double-digit growth, mission driven business - don't delay.
The best time to plant a tree was 20 years ago, the second best time is today.Don't wait just hoping it will get better, do something about it now, so you're not sitting in the same place next year wishing you had taken action.Schedule a free 45-minute whiteboard strategy session to see if it makes sense for us to work together.
Proven Process for Financial Advisors
The Pumpkin Plan, by Mike Michalowicz, provides a great framework to build your practice into a thriving business. Most businesses struggle because they are missing one thing: an underlying strategy. Once they devise a winning strategy, everything falls into place. The Pumpkin Plan provides the foundation for a winning strategy!Coaching is divided into three Growth Sprints: Vision/Mission/Purpose, Attract & Keep More Clients, and Systemize & Scale.
Vision/Mission/Purpose - This Growth Sprint focuses on your future direction. Where you're heading, what success looks like, why your business exists, your mission and your purpose, and your core values. When you are able to clearly articulate your vision, mission and values, you'll have greater focus, energy, strategy, and execution.
Attract & Keep More Clients - This Growth Sprint focuses on a successful marketing, sales and retention strategy, to fill your business with your ideal clients. Determine your strategy focusing on Top Clients, Niche Identification and a Unique Offering that stands out to your Top Clients to create revenue, profit, and growth.
Systemize & Scale - This Growth Sprint focuses on systems and processes. You must have systems and processes in place to consistently, effectively and efficiently deliver on your promises. Without proper systems, work may feel chaotic, you're needed to solve all problems, bottlenecks are everywhere, and the quality of your service suffers.
What Does Coaching Look Like?
Mastermind CoachingThis is a group coaching cohort starting each quarter. I will lead a group of no more than 4 advisors through each framework. We'll meet virtually for 90-minutes every other week for a total of 6 sessions in each cohort.
One-on-One Coaching1:1 allows us to do a deep dive through each framework specific to your business, your specific challenges, and get to specific solves for your business. We'll meet 90-minutes every other week for 6 sessions.
Thank you!
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